the high fashion and sneaker industries

The relationship between the high fashion and sneaker industries has always been complicated at best. Sneakers, for the longest time, were viewed as too low brow by those who labeled themselves as fashion connoisseurs. And sneaker nerds could care less about buying a shoe that’s an $800 knockoff of a Nike Air Force 1 or Adidas Stan Smith, or a gaudy high-top that’s made in a nike roshe two flyknit uk coastal European country and adorned with spikes or glitter—or both. There are times when high fashion has gotten it right: The Gucci Tennis ‘84, the Raf Simons x Adidas Stan Smith, or the Comme des Garcons x Nike Air 180. The worlds are headed for a collision course at a pace that we’ve never seen before. The two biggest brands are working with two of the biggest, and most prestigious, fashion houses: Adidas with Prada and Dior with Jordan. With names that large, it not only caught people off guard, but it nike free rn flyknit outlet uk also made people wonder, “What the hell is going on?” and, plainly, “Is this good or bad?” Let’s get into it. There’s always been somewhat of a fascination with high-end sneakers within hip-hop. The aforementioned Gucci Tennis ‘84 was a legit drug dealer’s sneaker and an aspirational item over 30 years ago. Slick Rick rapped about Bally shoes. Sneakers such as the New Balance 990, the first model to cost $100, became a fixture with hustlers because of its price point. The same can be said Nike Air Max, Foamposites, Air Jordans, Adidas Top Tens, and the list goes on and on. Having nike air max 90 ultra outlet uk expensive sneakers became a symbol of status. Not everyone can afford a Rolex, Italian sports car, or mansion in the suburbs. But save up a little bit of money and you could own sneakers that said something about you. That you knew what was up, but also had a bit of expendable income. All of the previously mentioned sneakers gained credibility not only in the sporting arena, but also by the people who wore them in the streets. High-fashion brands would also go on to make their own luxury sneakers, including Prada, whose Americas Cup sneaker—some complete with patent-leather uppers—was a favorite in the early 2000s by those who nike air max 95 essential sale were looking less at the runway and more at the corners for their style inspiration.

StudyUp Author: Kelly Adams
Major: Costa Mesa

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